How Honda India Missed the Mark (And How It Could’ve Done Better)
Hello again! I am back on your computer screen, so sit back, relax and let’s talk about Honda India, a company that once had all the hype and potential but somehow lost its way. Here’s a look at how Honda started strong but ultimately dropped the ball, especially in recent years. 1. The Glory Days – Honda’s Early Years in India Let’s rewind a bit. Honda’s entry into the Indian market was nothing short of a dream. The Honda City, which was launched in the late '90s, quickly became the symbol of class and sophistication for urban India. It was the first car that many middle-class families could aspire to without breaking the bank. It had the perfect balance of style, performance, and practicality. The Civic and CR-V followed, and suddenly, Honda was the go-to for anyone who wanted a car with a bit of flair. For a long time, it was "Honda" that represented quality and modernity in India. But things started to change, and the decline was gradual. 2. The Mismanagement of Hybr...
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